Google: The Effects Of Duplicate Content In Search

Jul 21, 2014 - 8:21 am 11 by

Duplicate Content & SEODuplicate content in the SEO space has been an important topic for as long as I've been in the industry. I've covered it here countless times.

Today, I wanted to share how Google's John Mueller says what "effects you'd see with content duplication within a website are."

John says there are two main issues with duplicate content:

(1) Google's algorithms will choose one URL to show for the content in search. Maybe it won't choose the URL you'd choose. If you have a preference, make it known (through redirects, rel=canonical, internal links, etc).

(2) Depending on the amount of duplication (is each piece of content hosted 2x, 20x or 200x?), it can happen that the process of crawling is too much for the server, or that new/updated content isn't picked up as quickly as it otherwise might be.

John said in most cases, in cases of "reasonable amount of duplication" and with a "reasonably strong server", these are not issues. John said in these cases, "neither of these are real problems. Most users won't notice the choice of URL, and crawling can still be sufficient."

Forum discussion at Stack Exchange.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2024

Mar 28, 2024 - 4:00 pm
Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Previous Story: Google Maps Search Results Let You Now Scroll For More Results